Romm Diamonds Blog
August 12th, 2014
Eager treasure hunters are hot on the trail of a 1.14-carat modified cushion diamond valued at $20,000 that was recently launched into space via helium balloon from a field in Derbyshire, UK. When the balloon hit a critical altitude, it burst, sending the bauble parachuting back to earth. The lucky person who finds the precious gem will get to keep it.

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The UK Aviation Authority (CAA) and online retailer 77 Diamonds teamed to launch the gem into space. According to the retailer, the diamond was fitted with a tracking device and rose to an altitude of 100,000 feet until atmospheric pressure at the edge of space burst the balloon after an amazing 60-mile, 150-minute journey.

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The diamond was then released toward earth, safely nestled inside a red foil box attached to a bright orange parachute. The anticipated landing area was estimated to encompass more than 60 miles around Lincolnshire, but the diamond is reportedly within a five-mile radius of Lea near Gainsborough, about 150 miles north of London.

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Jewelry retailer 77 Diamonds created the unique PR stunt to raise awareness of its "interactive universe," Diamonds in the Sky. This technology allows users to fill a virtual night sky with thousands of stars, each one unique and named after someone or something special.

The firm has been tweeting clues using #diamondinthesky for gem seekers who wish to join in the search. More than 6,500 people have joined the conversation and more than 8,400 are following it. Kate Dixon, a spokesperson for 77 Diamonds, tweeted today that "as it stands, the diamond is still up for grabs.”

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Modified cushion brilliants like the one used for this stunt are a popular variation on the cushion brilliant shape. This cut boasts an extra row of facets just below the girdle, resembling a flower shape and a “sparkling water” or “crushed ice” appearance. This alluring cut caught the eye of Hollywood A-Listers Kim Kardashian and Jessica Biel, who both chose it for their engagement rings.

Photos: Courtesy 77 Diamonds/Stian Alexander