Romm Diamonds Blog
July 25th, 2013
On three consecutive Saturdays in July, McDonald’s Japan introduced “Gold Ring,” “Black Diamond” and “Ruby Spark” — the much ballyhooed, limited-edition “Quarter Pounder Jewelry” triumvirate of luxury burgers.

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Featuring ingredients such as truffle sauce, pineapple and chorizo, the special Quarter Pounders were each available for one day only and quantities were capped at 300,000. The premium burgers carried a premium price of ¥1,000 (nearly $10) and “jewelry sets,” which included a drink and fries, cost an additional $2.

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The Quarter Pounder Jewelry products were impressively packaged in boutique-quality boxes and bags, including a decorative ribbon and a slick fact sheet. Some restaurants even provided VIP seating for those who purchased a jewelry-themed burger.

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On July 6, Japanese customers got their first look at the Gold Ring Quarter Pounder, which was dressed with a thick golden ring of grilled pineapple, two hearty slabs of bacon, 10-spice barbecue sauce and Monterey Jack cheese on a Kaiser roll.

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One week later, the Black Diamond took center stage. This quarter-pound burger featured truffle sauce, grilled mushrooms, grilled onions and Emmental cheese on a brioche bun.

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This past Saturday, Ruby Spark made its fast-food debut. Providing the ruby color were five slices of chorizo sausage. The burger was smothered with grilled onions, guacamole, garlic puree, and pepper jack cheese on a floured French roll.

The limited-time “Quarter Pounder Jewelry” promotion ran exclusively in Japan, and McDonald’s did not indicate if it would be coming to the U.S. in the near future.