Romm Diamonds Blog
September 29th, 2014
Toyota’s stunning new concept car — the C-HR compact SUV — reflects the company’s innovative “diamond architecture,” a styling theme that draws its inspiration right from the jeweler’s showcase.

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Set to make its world debut this Thursday at the Paris Motor Show, the C-HR concept car boasts a lower bodywork that Toyota designers have sculpted to look like the faceted surfaces of a precision-cut gemstone, according to Toyota.

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From the side, the highly faceted lower body, aggressively angular rear shoulders and muscular wheel arches are contrasted with an exceptionally sleek cabin profile. At the rear, distinctive, aero-inspired “floating” lamp clusters add further emphasis to the vehicle’s angular broad-shouldered look.

The hybrid-powered prototype, shown in a brilliant purplish-blue hue, might be mistaken for a 14-foot tanzanite — if you use your imagination and squint your eyes just a bit.

We can’t wait to see Toyota’s color palette for the C-HR line. Will Toyota coordinate the car colors to align with popular gemstones, such as red rubies, green emeralds or, perhaps, black diamonds?

The company hinted that the “faceted” look of the C-HR represents the future design direction for all Toyota vehicles.

Car enthusiasts see the high-style, high-riding C-HR as Toyota’s answer to Nissan’s compact sporty utility vehicle — the Juke.